Transforming Marketing Messages from Blah to Compelling
Every day, when I read ineffective marketing copy (that means the words of a marketing message), I feel pain. The writers, usually small business owners, have good intentions and high hopes, but their...
View ArticleA Win-Win Marketing Deal? I Think Not!
I’m mystified. A potential client (let’s call her Mary) recently contacted me, asking me to edit her monthly e-newsletter. She proposed that because she has no budget for marketing, she’d pay me for my...
View ArticleHow NOT to Write a Marketing Message
I just spotted a horrible, cringe-inducing phrase on the website of a professional service provider – she promises that her communication with her clients “is conducted in a facilitative manner”. Yuck!...
View ArticleWhat Makes a Piece of Writing “Good”?
A while ago I was asked to fix the grammar and spelling of the text of a website. Sure, I could have done that, but I chose not to because it wouldn’t have magically fixed the fact that it was just...
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Before a Freelance Writer/Editor Can Give You a Quote…
Have you decided to commission a freelance writer/editor to write or edit a document for your company or organisation – an ad, a brochure, a website, a feature article, a press release, a newsletter,...
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The 10 Immutable Laws of Editing and Proofreading
I’m Kay Ross (@kayross on twitter), and I’m a proudly persnickety editor and proofreader. In my 30+ years of experience, I’ve discovered the following 10 immutable laws of editing and proofreading: 1....
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We’re Not a Good Fit for Each Other If…
I want to be honest here. If you’re interested in hiring me as a freelance marketing consultant, editor or copywriter, I’m deeply grateful. And before we proceed much further, I want to be sure we...
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Here’s Why Plain and Simple Writing Works Better
Yikes! I recently saw this cringe-inducing sentence in a tweet: “Constant consumption of negative media stories can have a deleterious effect on our health.” My translation, in plain English:...
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